Delivering An Influential Audience
American Banker subscribers have
purchasing power.
  • 66% are involved in
    purchasing professional
    or consulting services.
  • 56% are involved
    in purchasing data,
    information     or
    analysis systems.
  • 52% are involved
    in purchasing technology or telecommunications systems/services.
  • 59% are involved in
    the purchase of financial
    products, capabilities
    or services for resale,
    proprietary     or other use.
Source: Readex Research, American Banker Readership Survey, August 2007