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In the Press

American Banker’s award winning editorial coverage

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2014 Media Kit

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Over 450,000 financial services executives rely on The Banking Group to keep them
up-to-date on the news, analysis, and trends affecting their industry.

The Banking Group

The Trusted Source of Information for The Financial Services Industry

SourceMedia's Banking Group, comprised of American Banker (website, daily newspaper, eNewsletters, and iPad app), Bank Technology News (website and eNewsletter), and American Banker Magazine (monthly feature-focused magazine and eNewsletter), is a powerful network of resources that provide senior-level financial services executives with award-winning editorial coverage across a variety of platforms. Marketing partners turn to The Banking Group for exclusive opportunities to align their brand with our sought-after content, reach a targeted and engaged audience and receive measurable ROI.

The Banking Group offers advertising and sponsorship opportunities in three strategic marketing channels – digital print and live events – reaching readers on multiple platforms and creating multiple touch points.

Custom marketing partnerships align sponsors' marketing messages with premium content that reaches banking industry professionals on a daily, weekly and monthly basis. Providing readers with vital news coverage, in-depth analysis and insightful commentary on key issues affecting the banking industry, The Banking Group is your partner for a successful marketing campaign.

Audience

Audience

An Influential, Engaged Audience

The Banking Group reaches hundreds of thousands of senior-level professionals who build and operate successful financial institutions on a daily, weekly, and monthly basis. From the CEO to the CIO, our executive audience relies on The Banking Group to provide them with the news, analysis, and trends that they need to know about to continue to build their business. Our executive reader has spent 20+ years in the banking industry and skews male. Their primary concerns are regulation compliance and revenue growth opportunities.

Media Platforms

Delivering Maximum Results Across All Platforms

The Banking Group offers advertising and sponsorship opportunities in three strategic marketing channels – digital, print, and live events – reaching readers on multiple platforms and creating multiple touch points.